The comments are still turned off on this post because I want it to stand as a firm mission statement and manifesto to the Blogosphere. But I have toned down the rhetoric and personal attacks to make it more digestible for everyone.
--Josh--Thursday July 21, 2005
During my freshman year at writing school, a fellow writer, a lesbian named Tracy something (sorry, one too many bong hits before class carried her last name away from me forever) told me that I was like a One Man Crusade.
I woke up in the middle of the night with a single word blinking in my brain like a beacon of inspiration--POSITION! Is that what this whole little mind war
was about yesterday?
Where do I want to position this blog to effect the most positive change in individuals
? See, individuals is the key word here because I'm not interested in addressing social groups--that is the way of the half-wit liberal and has been tried for over a hundred years (you know the old saying, "Communism has only killed 100 million, let's give it another chance.")
It is the individual, and not the pathetic and herded social group, which is the measure of true freedom--the kind where you start getting into the "Endowed by the Creator" stuff and liberals start sweating like an Italian hooker that took a wrong turn and ended up inside Vatican City.
The whole point of yesterday's drama was to ask these BloGods of cyberspace, who command platforms that connect to thousands and thousands of people daily, "Okay, now that you have had the greatest democratic tool of communication ever conceived dropped into your laps; what are you going to do with it?"
The answer I seemed to get from Shane
was that he was here to entertain himself primarily and
what I got from his audience is that this was A-Okay with them, that's what they sign up for every day when they check in on his site, and that they didn't need any pipsqueak with a big vocabulary and an uncheckable ego coming in to ask them any four part questions that might bust their comfort zones wide open like hymens in a horse jumping contest.
Now, if that's what people want to read about online then how can I dare fault Shane
for giving them what they want--the free market speaks and responds to itself like this in a myriad of ways each day. But I'm left asking myself is that what type of audience I want? Is that the positioning (for you marketing geeks out there) that I want to set myself up in?
Boys Wear Pants is one of the self-proclaimed Three Horseman of the New Media
triumverate of a juggernaut in the Information War includes AntiMedia
, a guy who absolutely wipes the floor with Mainstream Media each and every day and makes no apologies for it--just like me; and the triple-terror is rounded out by a writer you've never heard about but who will someday be famous, an aging Vietnam War Vet named JD who has staked his claim, and his blog
, at the Mouth of the Brazos ["Clap clap clap--deep in the heart of Texas"]. JD will eat your soul for lunch and ask for second helpings--and he also makes no apologies. Trust me gang, the battles don't even need to be fought--we've already won the war by attitude alone.
No one else has mojo like the Horsemen but we are also individuals with our own respective audiences. By allowing our networks to interact organically, we are unstoppable. But that brings me back to the positioning of my Blog.
One blog cannot rely on links alone to be ultimately successful. I don't see this Information War as a contest for blog links alone in that light; after all--Hitler had a lot of sunshine patriots and summer soldiers hitching their
hyperlinks to his wagon when his star was on the rise also.
I know that I don't want my audience behaving towards my guests like the fans at the Isle of Wight festival or the Hell's Angels at Altamont. No one needs to have their character degraded or the honor and intelligence of their loved ones insulted because their ideas are different and challenge the weltanschauung
of others. They're just ideas, not backpack bombs--even though ideas can be far more damaging to the entrenched powers that be than any frontal assault or sideways sucker punch of driving massive vehicles into massive structures to effect massive physical damage in a compacted moment of time.
Ideas don't work like that and Information Wars are more like an extended session with the Happy Painter where the enemy dies smiling, thinking that they've won the battle. (Inconstheivable!)
I have often told close friends, when we argue points of social change (because that's what I got high and did in college--what did you do? Watch Dumb and Dumber
again?), that a mass movement of social groups is not effective in bringing about positive social change. In fact, if you do the historical math, you'll find that every mass movement (including the growth of Christianity as an empire) resulted in the misery and death of thousands and millions of people.
No, no, no. True revolution (think Philadelphia 1776) is distinguished from petty rebellion (think Los Angeles 1992) in that where a rebellion is just people venting emotions by tearing shit up and pillaging; a revolution occurs only with a complete paradigm shift in the individual. When this same shift occurs in multiple individuals at the same time, you have what historian Paul Johnson
refers to as a "Great Awakening". It's happened in America before at least three times (once, coincidentally, at the germination of the Revolutionary War) and it's happening again right now and blogs are going to play a major part in it.
This time, like last time, the revolution will not
be televised--it will be online. The key generals of this Information War will not be the bloggers interested only in getting their feelings and mundane thoughts out there for rootless thousands to ho
over--that stuff is okay but the ratio here should be 5:1 (five posts of substance for every one session of literary masturbation). The generals are the self-actualized people who are grabbing life by the balls and pulling the world around them into a better place.
Let it be known that bloggers are here to stay and they carry far more weight and impact than nightly news reporters, talk show radio hosts, cable analysis shows, and newspaper opinion columnists dare to give us credit for. In fact, our punch is Ivan Drago and our stamina is Rocky Balboa--Main Stream Media have no chance against us and they know it. We're more diverse. We're more interesting. And you can't take out a swarm of mosquitos in attack mode--just ask Trent Lott, Jayson Blair and Dan Rather.
The game just got serious but the song remains the same.So Get Ready for Greatness
I am going to close this manifesto by declaring the age of Hollywood and New York control of American art and information to be officially dead!
The Midwest has held this country together as a culture for over two hundred years and Ohio has been the heart of it all ever since the first big brutus sumbitch from the Ohio Company crossed the Ohio river and the Delaware Indians dubbed him Buckeye.
Ohio is already the number one source for quality Independent Music in the nation (check out my buddy's band Miranda Sound
for proof) and I will establish a University of Art here named The Joseph Campbell School of Proper Art
which will instruct by invitation only and will be the premier artistic university and studio in the world.
I will build a film school and studio to rival George Lucas's Letterman Digital Arts Center and I
will combine it with a music school and studio and a writing school that is founded upon the peer group workshop. I and the world experts I will hire are going to teach artists how to become masters of their own fate and lords of their own artistic visions. I am going to crack open the nut of the Midwest and connect the genius artistry we have here with the rest of the world. I am sick and tired of watching talented people get shut out of the Right and Left coast systems of information and entertainment publishing simply because of where they live.
I am talking about effecting a brand new human renaissance right here in our time.
I did not say that I'd like
to do these things. I will
do these things and that self-actualized statement is exactly what sets my position as distinct from every other person on the Internet and in the world. I don't need any more marketing sessions. I don't need to call Seth Godin--the IdeaVirus
is right here in front of you.
Consider this a manifesto and a mission statement; and hold on to the check because it will be cashed one day very soon.
This One Man Crusade just stormed the castle and stole the Queen.